|  | Chairman - the Copeland Group When Miles Axe Copeland III was born on May 2, 1944, there was a very
bright star in the sky, though no one is quite certain which star it
was. There were also V-1 and V-2 rockets dropping in the near vicinity,
as it was the height of the World War II blitz of London. Miles' father,
Miles Axe Copeland, Jr., was stationed in England in the American army
doing counter-intelligence for the O.S.S. (Office of Strategic
Services), where he met and married Miles' future mother, Lorraine Adie,
who was in British Intelligence S.O.E (Special Operations Executive).
Miles' passport shows his birth date as April 2 because father Miles
made a mistake on the original application. Throughout life, Miles has
had surprise birthday parties thrown on April 2 and people wish him
happy birthday one month early. Rarely has anyone, except close family,
wished him happy birthday on May 2. (The psychological damage done to
him due to this fluke is unknown).
After the war, the family moved to Washington, D.C., where father
Miles and a small nucleus of intelligence officers were given the task
of organizing a central intelligence gathering organization combining
the best of the various forces intelligence corps including the O.S.S.
This resulted in the foundation of the C.I.A. In 1948, he was sent to
Damascus, Syria as the CIA operative with the title "Culture Attaché;."
While in Damascus, he was directly involved in the overthrow of the
Syrian government, the first overthrow of a foreign government by an
U.S. government operative using covert means. While in Damascus, young
Miles became fluent in Arabic, which has come in handy recently with his
launch into World Music, particularly music emanating from the Middle
East. Apparently losing some of this aptitude over the years, Miles’
current Arabic fluency is convincing only to those who don’t speak a
word of Arabic. He is, however, quite proficient in French. The family then alternated between Middle East posts and Washington
D.C. In 1953, father Miles Jr. was loaned by the C.I.A. to Gamal Abdul
Nasser (President of Egypt) to organize the Egyptian secret
intelligence, The Mukabarat. He soon became Nasser’s closest western
advisor. It was here that Lorraine Copeland took up archeology and Miles
III took up an interest in collecting anything ancient, from mummy
parts to coins. It was also here that young Miles became friends with
Col. Hasan Tuhami, Nasser’s machine gun toting bodyguard who lived next
door. In later years, this friendship became extremely useful as Mr.
Tuhami became Vice Prime Minister of Egypt and came to the rescue of The
Police, whose equipment was stuck in Egyptian customs, jeopardizing a
concert at the Cairo University that night. Father Miles' exploits are
recounted in three books: Game of Nations, The Real Spy World and his autobiography, The Game Player. From 1957-68 the Copeland family was stationed in Beirut, Lebanon
during the hey-day of that city. Miles attended high school at the
American Community School where he was president of his senior class.
Along with his archeologist mother, he further developed his fascination
for ancient civilizations, especially their art and architecture. This
interest took him to travel widely throughout Syria, Jordan, Lebanon,
and Egypt. During the summer breaks, he taught judo, having previously
earned a first-degree black belt. He was the first person ever to put on
a judo exhibition for Lebanese television, his first television
appearance. He was also presented with a license to teach Judo to the
Lebanese Army. He accepts no responsibility for the ineffectiveness of
that army in subsequent years. From 1962-66, he attended Birmingham Southern College (receiving his
B.A. in History and Political Science) in Birmingham, Alabama, the
birthplace of his father and home to various Copelands (cousins,
grandmother, etc.). He spent one semester at American University in
Washington, D.C. (the Washington semester program), studying the
workings of the US government up close and personal. From 1966-69, he
attended the American University of Beirut, earning his M.A. in
Economics. Courses focused largely on how to bring a third world country
into the 20th century (without huge oil revenues). Meanwhile, times
were strange in Beirut as the seeds of civil war were finding soil and
at one point, Miles and other Americans were secretly whisked out of the
country for their own protection, returning months later when deemed
"relatively safe." He promoted his first music concert at the University in 1968, the
first "psychedelic" style happening in Beirut (without the use of drugs
of course). This caught the attention of a local Lebanese concert
promoter who was soon to bring a British pop group to perform in Beirut
and wanted to beef up the show with some of Miles' production ideas,
which included projection, black lights, and "go-go" girls. The British
group, Rupert’s People, performed all summer and came to rely on Miles
to save them from the perfidy of the promoter and general
un-togetherness. Miles soon discovered he was good at this and loved the
challenge. Summer over, Rupert’s People returned to England, plotting
how to rope this energetic American into helping them on their home
turf. In 1968, he formed his first business partnership, Middle East
Security Consultants, with his close friend, Amr Ghaleb, son of Egypt’s
Ambassador to Lebanon (known to run the largest spy network in Lebanon).
Various incidents caused both the CIA local chief and Ambassador Ghaleb
to put an end to this enterprise. Of particular embarrassment was
Miles’ unfortunate habit of answering the phone, "CIA, how can we help
you?" It should be interjected here that at this point, one could have
assumed Miles would move into a career in international politics, Middle
East business, or even the CIA, following in the footsteps of his
colorful father. But no - a completely different path evolved; set in
motion by father Miles' astute predictions. It is significant that Miles
Sr. was fascinated with the operation of the human mind. "What makes
Johnny tick? Environment or genetics?" A certified genius himself, with
an IQ of 162, he knew genius resided in his wife’s Adie side of the
family also. Brother-in-law Ian Adie was reading ancient Greek at age
3 - currently could speak every European language, plus was fluent in
Chinese. On a visit to Beirut, he impressed all by (1) tuning into Radio
Peking on the family "Ham" radio and laughing at all the jokes and (2)
figuring out the Arabic language by the time he left two weeks later. He
was also in the intelligence "business," becoming the world’s leading
expert on Sino-Soviet relations. Therefore, suitably stocked with
intelligence, he set about to build an encouraging environment. He
decided that exposing his children to the peccadilloes and intrigues of
the real world - whether they were then interested or not - would impart
by osmosis, perception, instinctive understanding, and, hopefully,
wisdom that would come in handy in later years. This was not too
difficult when one’s "hobnobbing" circle included over the years:
President Nasser of Egypt ("leader of the Arab World"), Kim Philby
(Britain’s most famous spy who ended up as a general in the KGB), Adnan
Khashoggi (famous arms dealer and general wheeler dealer), as well as
countless lesser and behind the scenes personages of power, intrigue,
and general skullduggery. The family Sunday lunch was more likely than
not to feature discussions of what the Sudanese Liberation Army was up
to (Father Miles having taken Miles to a meeting with them in
Washington) or which military leader was likely to come out on top in
Ghana politics. It was at this time that Miles the elder made it clear to Miles the
younger, soon to be graduating from college, that a career in the CIA
should be furthest from his thoughts. "It will disappoint and frustrate
you and there’s no money in it," he cautioned. He had come to realize
that there were two powerful forces working against the CIA: one coming
from the "left" and one from the "right." The "left" was generally
hostile to the CIA and opposed behind the scenes skullduggery on moral
grounds, even if in the interests of the U.S.– basically the old "the
ends do not justify the means" argument. The "right" was basically and
unabashedly anti-intellectual. When father Miles was involved in setting
up the CIA in its earliest days, recruitment focused on finding people
who were experts on or had firsthand knowledge of their subject. Staff
for the "Russian Desk" should speak and read Russian, for instance.
College professors and recent immigrants were obvious choices. They
would have not only knowledge, but also perception. As the Vietnam War
progressed, the CIA became more "operations" oriented (covert actions),
rather than intelligence-gathering, which meant more and more
recruitment of military types. The military mind is historically
suspicious of the intellectual and certainly suspicious of the immigrant
who may harbor secret sympathies for the homeland. As the military mind
set eventually "took over," it now became policy to put people on
"Russian Desk" who would have no connection at all to Russia - could not
speak the language, etc. - so there was no danger of latent sympathies.
This "safe" policy obviously had its drawbacks (to put it mildly), as
we have seen from recent events wherein the CIA and, hence, the US
government was taken by surprise by huge international events, and has
generally operated on in the dark or with completely wrong information.
As father Miles’ fears turned out to be justified, it is fortuitous he
completely discouraged his son from a career in government. Besides, he
wanted his sons to make REAL money, something he never did. Also, as US
law does not permit foreign-born citizens to become President and Miles
Copeland III was born in London, why go into a job where you can never
be top man? Finishing with college and having become somewhat disenchanted with
developments in the Middle East, Miles rejoined the family who had
subsequently set up base in London, England. Here, he reunited with
Rupert’s People, who launched him on a crash course in the music
business. Alas, it became apparent as Miles was becoming "educated" that
the day of the "pretty boy" pop group like Rupert’s People was over,
being supplanted by the scruffy musician-oriented progressive rock era. One night at a club in northwest London, Miles met two such
"progressive rock" musicians and became inspired to help them form a
group. The result was Wishbone Ash, which became a successful band that
eventually led Miles to sign Climax Blues Band, Renaissance, Al Stewart,
Joan Armatrading, Curved Air, and Caravan. Wishbone’s first LP went top
30 and they were voted Best New Band by the major U.K. music press. The
band’s third LP was unanimously voted Album of the Year in the U.K.
Wishbone Ash, and later Miles’ other clients, made numerous tours of the
U.S., making Miles an unrivaled expert in every aspect of touring
British bands in the U.S. market. During this first period of Miles’ career, he formed his first record
label, BTM (British Talent Managers) Records, became partners in a UK
concert booking agency, which first employed brother Ian back fresh from
Vietnam, and started a music industry magazine, College Event, keeping
his name out of it via a front man editor so he could write glowing
articles about all his artists. Coincidentally, the magazine
revolutionized concert booking in the UK simply by publishing regular
lists of touring artists, their average fees, who their booking agent
was, and the phone numbers. This eliminated a whole layer of middlemen
who up to that time bought and sold artists from agent to agent,
promoter to promoter because they knew who was who and how to get hold
of them. Also in this period, Miles befriended a brash, eager young New York
lawyer unhappy in a sleepy law firm. Seeing in him a possible exit
scenario, he talked Miles into setting up a New York office with him in
one room and Miles in another. That lawyer was the now-legendary Allen
Grubman and the office; the beginning of what is now the world’s most
powerful music business law firm. In 1975, Miles embarked on a major moving festival tour throughout
Europe, much like today’s Lollapalooza, called "Startrucking 75," which
featured most of his acts, plus Tina Turner, Lou Reed and John
McLaughlin’s Mahavishnu Orchestra. The first of its kind, Startrucking
was, in concept, a success, but it was a financial quagmire that forced
Miles to dissolve his management company and start again. The final
straw occurred on the last several shows when Lou Reed failed to show up
as he had locked himself in a bathroom in New Zealand and there was no
indication of when he would come out. This comeuppance proved to be an invaluable lesson in life. Namely,
what goes up, can also go down, and when down, one really finds out who
one’s friends are. One consequence was Miles was now stuck in England
and had to give up his office in New York. He also gave up the magazine,
record company, and the booking agency partnership. Miles’ way back up
coincided with the punk explosion in the United Kingdom where he found
an affinity because the punk rockers didn’t care that Miles no longer
had any money. They just wanted someone to pay attention to them, and
Miles did. During this anarchic period, 1977-79, Miles acted in various roles as
agent, manager, producer, and record company (founding Illegal Records,
Deptford Fun City Records and Step Forward in 1977) for almost every
act in the punk/new wave scene: The Sex Pistols (as agent for the first
and only European tour), The Clash (for about three weeks), Johnny
Thunders and the Heartbreakers, Cherry Vanilla, Generation X (with Billy
Idol), Blondie (being the first to bring the group to the U.K.),
Television, John Cale, Lou Reed, Patti Smith, and many more. The depth of his relationships in the punk scene made him the obvious
choice to executive produce the first movie dedicated to the scene,
Michael White’s, "Urgh! A Music War," which still airs occasionally on
TV around the world. His office also became the headquarters for the
Rolling Stone magazine of the punk movement, Sniffing Glue, the most
famous and influential fanzine of the day. With Miles’ help, the fanzine
grew from selling a few hundred copies to a 20,000 circulation
accomplished largely by hard work, word of mouth, and a unique product
at the right time and the right place. Creating Firstars Management, he was manager for Squeeze and for his
brother Stewart’s new band, The Police. Miles recorded John Cale, Wayne
County and the Electric Chairs, Chelsea, The Cortinas, Sham 69, The
Cramps, The Fall, Alternative TV and both The Police’s and Squeeze’s
first singles. In 1978, he recorded The Police’s first album and, after hearing
Roxanne, decided that the group would require the distribution of a
major company. By making A & M Records an offer they couldn’t
refuse, The Police were signed to that company. Miles then independently
financed the group’s first U.S. tour, which sent word of mouth wheels
in motion and which subsequently saw the group become the hottest band
in the world. In The Police, Miles found three individuals with the same
positive energy and lack of commitment to old ways of doing things that
he had. No idea was too crazy to at least consider. All four of them -
Sting, Andy, Stewart, and Miles - recognized early on it was their
combination of contrasts - merger of things that "shouldn’t" belong
together from the music mixture of punk, pop, jazz, and reggae to their
unique stripped down touring style- that made them different. When Miles
dreamed up the title of the first album to encapsulate the essence of
what was going on, "Outlandos d’amour" (combining outlaw-commandos of
love), it was immediately adopted. Miles went on to title the next two
albums, Regatta de Blanc and Zenyatta Mondatta. Miles’ original title for the third LP was Trimondo Blondomina
(three blondes conquering three worlds), but it was a bit too much for
Sting. But in truth, the group had, in fact, conquered all three worlds.
They were the first Western group to play in India and one of the very
few to do Egypt. They re-opened Greece to Rock & Roll after years of
military dictatorship. The Police performed to huge, ecstatic crowds in
Argentina and Chile. Much of this was captured in Police in the East and Police Around the World
videos. Meanwhile, a monthly magazine was launched in the UK titled,
"The Police," which reached a circulation of over 100,000, and featured
photos of The Police in these various exotic and picturesque locales.
Photo credits were more often than not: Miles Copeland III. The success of The Police and the novel methods used to break them
enabled Miles to talk Jerry Moss (head of A&M Records) into
distributing a U.S. version of his U.K. labels with A & M in the
United States, and I.R.S. Records was born. In the next few years, the
company had hits with The Buzzcocks, The Beat, The Cramps, Wall of
Voodoo, Timbuk 3, R.E.M. and a number one album with the all-girl group,
The Go-Gos. This album ended up as the number one seller in the U.S.
for the entire year. This formula established the label as one of the
most innovative in the business, and, at the same time, The Police rose
to greater and greater heights, giving Miles and I.R.S. an immense
profile. On July 2, 1982, Miles was the front page of the UK Marketing Week
magazine with the headline "The Empire Built on Rock." This period
featured many articles in the press detailing his exploits, style,
accomplishments, even some scurrilous ones associating him with various
movie starlets. All this served to reinforce the idea "don’t believe
everything you read." Miles also now learned firsthand the meaning of
his father’s joking advice: "don’t let the truth stand in the way of a
good story." The media’s propensity to exaggerate and embellish, whether
positive or negative, is worth fully appreciating (and using to one’s
advantage). Looking back on the I.R.S. legacy, it becomes apparent that not only
was the label influential in marketing music, but it ended up populating
the business with a surprisingly large number of top executives who got
their start there and who credit Miles with launching their careers.
Another major success Miles had was with The Bangles, whom he managed
from their early beginnings until several months before the group’s
dissolution. In 1986, the all-girl group had the number one worldwide
hit of the year, Walk Like An Egyptian. Though Miles had always
seen this song as a smash hit, it was not considered a single neither
by the group’s U.S. nor UK record companies. Miles couldn’t talk the
U.S. company into releasing it, but did manage to cajole the UK company
into releasing it as the fourth single. It took off immediately as a
virtual worldwide phenomenon. By coincidence, this period also witnessed the beginning of MTV and
Miles was one of the first to recognize the fledgling networks
potential. The Police became the first artist to be sponsored by MTV and
Miles became the first (and until now only) to have his record company
produce its own show on MTV, the IRS Cutting Edge. This novel show ran
for five years and was the first to expose many of the decade’s later
stars on television. Also in the world of television Miles developed Jools Holland, the
young keyboard player from Squeeze, into a major TV host/personality.
Believing Jools had that special something; he talked The Police into
using him as the host on their upcoming TV special. It worked for The
Police AND for Jools, landing him in a five-year contract as host on
British television’s Channel 4 music show, The Tube. After The Tube
had run its course, Jools continued to be very much in demand. At one
point, Miles had the poor bastard commuting back and forth across the
Atlantic (on the Concorde of course) hosting a Sunday TV show for Lorne
Michaels (producer of Saturday Night Live) in New York and a BBC show in
London on Wednesdays. Meanwhile, on a parallel and symbiotic path, the third Copeland
brother, Ian, was going from strength to strength as the premiere
booking agent of the new wave. Calling his agency Frontier Booking
International (FBI), he was soon booking all of Miles’ bands, plus a
host of others. His exploits are recounted in his notorious
autobiography published by Simon and Schuster, Wild Thing. Miles has been a keynote speaker at the New Music Seminar and the
Juno Awards and has been featured speaker at South by Southwest. In
England, he was given a one-hour program for Channel 4 Television titled
Miles Copeland’s England, aired nationally in prime time where
Miles spoke about the good and bad sides of the United Kingdom, a
fairly notorious program in that country, and apparently a favorite of
then Prime Minister Margaret Thatcher. The program was picked up by
Danish television and more recently, by Norwegian television who liked
its capitalist sentiments. Interestingly, the show was scheduled for
another airing on Channel 4, but was pulled after intense lobbying by
several left-wing members of the programming board fearing it would have
"undue influence" on the upcoming national elections. It is rumored
that Miles was somewhat disappointed at this turn of events as the
Conservative Party could now claim victory without Miles’ help. He also
made numerous other television appearances in the United Kingdom and
elsewhere. He has been featured in four of VH-1 Behind The Music programs on The Police, Sting, The Go-Gos and The Bangles, plus several programs on R.E.M for British television. In 1984, The Police went into hibernation and Miles carried on
managing Sting through seven solo albums, and continues to work with
brother Stewart, who is one of the major soundtrack composers in the
movies today. He watches over Stewart’s interests in various bands,
Animal Logic (with Stanley Clarke), Oysterhead (with Trey Anastasio and
Les Claypool), and projects with Andy Summers, the third member of The
Police. He launched Stewart’s major current business, film soundtracks,
by securing the score for him on Frances Ford Coppola’s Rumblefish. Stewart has gone from strength to strength with countless soundtracks under his belt. I.R.S. Records moved to MCA with hits that included Belinda Carlisle,
the 1989 number one hit album from The Fine Young Cannibals and highly
successful albums from R.E.M. (1982 through 1988). In the 1990, I.R.S.
joined the EMI family and had hits with Concrete Blonde, Stan Ridgeway,
dada, and #1 hits in the U.K. with Pato Banton and Doctor and the
Medics. Another signing was Torch Song containing William Orbit. Quickly
realizing that William was the magic of the group and a production
genius, Miles encouraged him to produce other IRS artists, thereby
launching William’s producing career. (Recently William produced
Madonna.) Miles broadened the base of the company in 1987 to take in films with
I.R.S. Media, Inc., and has acted as Executive Producer for over
twenty-five films to date beginning with the company’s first film, The Decline of the Western Civilization Part II, The Metal Years (directed by Penelope Spheeris), One False Move (directed by Carl Franklin, written by Billy Bob Thornton, and chosen as the Best Movie of 1992) and Tom and Viv, which was nominated for two Academy Awards (1995). Miles himself appears in one of the films, Bank Robber with Patrick Dempsey as a TV evangelist, a role he felt particularly suited to. The film division was closed in 1996 to re-focus the company back to
its core business of music. As a footnote, Miles also appeared in two
memorable scenes in Sting’s film, Bring on the Night. Music publishing has always been a core business for Miles. IRS
Music, Illegal Songs, and Bugle Songs operate in London and Los Angeles.
Miles hosts an annual songwriter’s retreat where he brings together
writers and artists from all over the world to his 14th century castle
in the Dordogne region of France. This has led to hits for platinum
selling artists such as Celine Dion, Aerosmith, Jars of Clay, Toby
Keith, Aaron Tippin, Keith Urban, and Jon Bon Jovi. Attendees have
included Cher (who claims the retreat was one of the greatest
experiences of her life), Carole King, Ted Nugent, Jeff Beck, Jon Bon
Jovi, Hanson, Keith Urban and many more. In 1988, in the U.K., he joined with booking agent veteran Phil
Banfield, purchased several other agencies, and created what has now
become the third largest booking agency in Europe, CODA, representing a
wide array of artists from dance to pop to rock and whose roster
includes Zucchero, Jeff Beck, Scissor Sisters, Supertramp, Michael
Flatley’s Lord of the Dance, Bellydance Superstars, and Emma Shapplin to
name a few of the over one hundred artists represented. The company is
particularly strong in the DJ and dance market fluctuating between 1 and
2 in that market. Along with his brothers, Stewart and Ian, Miles was honoree and
recipient of the Humanitarian Award from the AMC Cancer Research Center
in 1985. The awards program noted: "Seventeen years ago, the first AMC
Humanitarian Award went to Judy Holliday, a brilliant musical star and
actress. Tonight, we are proud to continue the tradition and honor
Miles, Ian, and Stewart Copeland and their famous, and often times
infamous, contributions to the music/entertainment industry. Early in
each of their individual careers, the Copeland Brothers were considered
mavericks - the new frontiersman. Miles, attending to music management;
Ian, involved as a music agent; and, Stewart, a talented composer,
engaged as a drummer in The Police - all were iconoclasts. While they
were bucking the established institution, practices and attitudes of the
music industry, they were on the cutting edge of pioneering 'new music'
into the United States. Their methods, once scorned, are now imitated.
It is fitting that we pay tribute to the Copeland Brothers and their
pioneering spirit." Billboard Magazine has also acknowledged him with an award for his
contributions to the music world. In the U.K., during The Police years,
he organized and ran, together with British M.P. (Member of Parliament)
Anthony Steen, The Outlandos Trust, which donated a portion of Police’s
earnings to many youth music projects throughout Britain. He has also
supported Sting and Trudie Styler’s Rainforest Foundation. In 1997, when EMI closed a number of labels, including I.R.S., in a
major consolidation effort, Miles established the independent label
ARK21 distributed by EMI worldwide. The roster included Waylon Jennings,
Leon Russell, Liquid Soul, Beautiful South, Human League, Belinda
Carlisle, Paul Carrack, Howard Jones, Alannah Myles, Tony Williams and
Paul Thorn. Subsidiaries of the label include Mondo Melodia (world
music), Pagan Records (techno/dance), and Pangaea Records (co-owned by
Sting and devoted to soundtracks including Leaving Las Vegas, The Object of My Affection, The Mighty, The Thomas Crown Affair, and Red Planet). In 2001, Pangaea became a wholly owned subsidiary of ARK21. ARK21 moved distribution to Universal in 1999, now the world’s number
one record distributor. Initial success was achieved in Europe with
presence on the Pagan label and The Thomas Crown Affair soundtrack on the Pangaea label. The company released the Moody Blues Live
on the ARK21 label, which was also a PBS special. Other unique and
critically acclaimed albums were the soundtracks to the IMAX films Everest, featuring the music of George Harrison, Dolphins, featuring the music of Sting, and Journey Into Amazing Caves, featuring the music of The Moody Blues. Married in 1989 to Argentinean model and sculptress, (now
psychotherapist) Adriana Corajoria, the Copelands have three children,
Miles Axe IV, Aeson Armstrong, and Axton Emerson who reside in Los
Angeles and Chateau Marouatte in France. This marriage and the prevalence of the Spanish language in the
Copeland household fostered an interest in the Latin Music market,
particularly Rock en Español. Consequently, Miles found himself one of
the few Anglos paying attention to this exciting new musical hybrid. He
released Manu Chao’s first solo album, Heroes Del Silencio, Mano Negra and El Gran Silencio,
plus a compilation of the top Rock en Español stars from throughout
Latin America performing Spanish language versions of The Police songs
on Outlandos D’ Americas. In 1998 Miles became influenced by the Ra music movement in Algeria
and France, which led him to encourage the collaboration of Ra Superstar
Cheb Mami with Sting on Desert Rose from Stings Brand New Day
album. This became a worldwide super hit and was performed at the
Superbowl and Grammys (which was the first time Arabic was heard at both
these events). Ark21 released Cheb Mami’s Meli Meli album in the U.S.
in October 1999. This was followed by Khaled, Rachid Taha, Faudel and a
number of other superstar Arab artists, including Kazem Al Saher, Ragheb
Alame and Hakim. September 1999 saw the re-entry into the market of Sting with his new
album, Brand New Day. This album and the world tour (October 1999 thru
April 2001) had Miles and the company heavily involved in all aspects of
Sting. The album sold 8 million copies worldwide. The tour grossed 70
million. Unwittingly Miles virtually revolutionized the use of corporate
advertising by a unique deal with Jaguar to promote the Desert Rose
single. Upon first viewing the video for Desert Rose, Miles noticed that
the Jaguar car inadvertently used came off as good as the song did. He
immediately tracked down the advertising account executive for Jaguar
and offered the video in return for a major TV campaign that advertised
Stings song and album. The result was a fourfold sales jump for Sting
AND Jaguar. This synergistic marriage of art and commerce has become the
ultimate model that everyone has been trying to emulate ever since. A
full chapter is devoted to it in Madison & Vine by Scott Donaton (McGraw-Hill). Many corporations had bad experiences working with music
personalities and their entourages. Musicians by nature are suspicious
and anti-establishment. Most would not believe there was actually
promotion or image enhancing-potential to be had; only money. The Sting
Jaguar commercial changed this forever. Miles’ knack of marrying art and
commerce to mutual advantage led to a number of lucrative speaking
engagements, something Miles likes to do and seems to be good at. As a
manager, publisher, record exec and agent for other acts, he found it a
refreshing challenge to be an "act" himself. Late 2001 saw the launch of an offshoot of the Mondo Melodia label,
Mondo Rhythmica, to release the exciting new hybrid World Music sounds
with modern rhythms coming out of the U.S.A., U.K. and France. Releases
included Trans Global Underground, Shabaz, Oojami, Shani, Zohar and the
legendary Rachid Taha. Mondo Melodia became an important source of world
music in the USA, featuring artists from all over the Middle East,
Persia, Greece, Italy, France, India, Africa, Spain, Turkey, North
America, and Latin America. Firstars Management also expanded by signing pop opera superstar Emma
Shapplin, the Moody Blues, the Anglo-Latin rap artists Delinquent
Habits, and Greek opera star, Mario Frangoulis. Emma Shapplin’s album
was released by ARK21 in May 2002 with several territories releasing in
September and in the United States at the end of 2003. Emma reached
number one in Israel, Greece, Turkey and Canada with Top Tens in
Holland, Argentina and a host of other countries. September 11 was a dramatic shock to Miles beyond the sorrow of those
tragic events. The next day he had two Arab stars with an entourage of
Arab musicians (28 in all) booked to fly to the U.S. for an eagerly
anticipated tour. Needless to say, neither Hakim from Egypt, nor Khaled
from Algeria felt it appropriate to tour the U.S.A., aside from the fact
there were now no flights. The tour, which had virtually already sold
out, was moved to March 2002 and proceeded without a hitch. The start
date coincided with the World Economic Forum being held in New York
City, hosted by Mayor Giuliani and then-Vivendi head, Jean-Marie
Messier. Miles, who seems to have become known as Mr. World Music and
Mr. Cultural Diversity, was asked to organize duets for the concert
being held for the event. The brief: cultural diversity and different
cultures working together. Miles called Israeli superstar Noa to join
Khaled in singing John Lennon’s Imagine in Hebrew, Arabic and
English. This Arab-Israeli, Jewish-Muslim collaboration brought the
house down and remains one of the most powerful music moments in Miles’
colorful career. Also on the bill, Miles paired Hakim with Puerto Rican
superstar Olga Tañon singing an Arabic-Spanish duet written at the
previous year’s songwriting event in France. So powerful was this song,
that the pair were invited to perform at Radio City Music Hall in New
York for the One World Jam (for cultural diversity) that resulted in the
second major Arab star singing on mainstream U.S. television. Following in this tradition, Miles, with the help of producer, Narda
Michael Walden, created a new duet for Hakim with soul icon, James
Brown. Released on Hakim’s Lela CD July 2006 on the IRS World label. 2001 and 2002 saw great changes in the music business with a great
deal of debate surrounding digital rights, Napster, artist relations
with labels, piracy, CD burners, etc. Many articles appeared expounding
all sorts of notions usually to the detriment of the record companies.
Though Miles has had strong and vocal opinions about many aspects of the
record business, he saw no value in killing the Golden Goose with
unfair and misrepresented attacks. Accordingly, he wrote several
articles for various magazines that were picked up on various websites
including the RIAA (Recording Industry Association of America). In
trying to bring common sense into the argument as well as the real
facts, Miles found himself one of the few willing to be outspoken in
defense of the industry. This caught the attention of the RIAA, who
asked him to join them in Sacramento for a California Senate hearing on
artist rights. Miles was asked to be the industry spokesman at the press
conference, while Don Henley represented the other side. Miles admits to a certain amount of awkwardness at being lumped in as
an industry man, as most of his life has involved in pushing artists'
interests. His basic view is that if the industry is to be attacked, it
should be based on facts, not wild misinformation and supposition, and
it should DEFINITELY not be done in a way to weaken the industry’s
ability to protect BOTH artists, company rights, assets being besieged
by the public’s new demand, and ability to get music for FREE. The
debate goes on. 2002 saw ARK21 and Mondo Melodia enter into several recording
ventures. One was with DJ Quiks’ label, Bungalo Records, with Quiks’
first release launched in June. The second was a joint venture with
Egypt’s premier record company, Alam el phan, which brought the company a
host of Arabian superstars: Amr Diab, Nawal Zoughbi, Moustafa Amar,
Samira Said, Mohamed Mounir, Ragheb Alame, etc. Events in the Middle East saw Miles in demand as a spokesman with
views on the Arab perspective. He appeared twice on Bill Maher’s
Politically Incorrect as well as a number of radio shows. In fact, Miles
started his own two-hour talk show once a week on KRLA from 12 p.m. to 2
a.m. every Monday for three months. As one would expect, the
Palestine/Israeli conflict was a prominent theme with Miles attempting a
dialogue between both sides. One show featured calls from Israelis in
Tel Aviv describing their situation; others featured Palestinians.
Unfortunately, Miles did not achieve a peace initiative, but still
believes one is possible some day. Miles currently writes for An Nahar,
an Arab/English weekly newspaper, and is political editor for Buzzine
Magazine, an up market Los Angeles-based monthly artist entertainment
magazine. In his continuing support for charitable causes, particularly ones
focusing on the plight of the peoples in the third world, ARK21 released
in the U.S. a unique compilation album for the Sabera Foundation, a
charity in Calcutta, India dedicated to orphaned girls. Miles could
hardly say no to an impassioned plea from Melanie Griffith who, along
with her husband Antonio Banderas, is a major supporter of this unique
charity. The album features unique tracks from Sting, Ricky Martin,
Alanis Morrisette, Elton John, Cher, Luciano Pavarotti, Alejandro Sanz,
Bob Dylan, Antonio himself, and more. The album was released in the U.S.
in November 2002. In December 2002, Miles was in Moscow with Emma Shapplin for the
first ever Christmas concert extravaganza in Russia. Emma performed with
Placido Domingo & Jose Carraras and a 380-member orchestra and
choir. Always willing to share his view, experiences, and advice, in may
2002 miles was keynote speaker at the EAT’M conference (Emerging Artists
& technology In Music)and in January 10, 2003, was the keynote
speaker at the Dutch music conference, Eurosonic Noorderslag Seminar. He
has lectured and sat on entertainment business panels for the Beverly
Hills Bar Association, Pollstar, Musician’s Institute, UCLA, The
University of Montana, Vanderbilt University, and the Rock and Roll Hall
of Fame. With his interest in Middle Eastern music and the obvious challenge
of coming up with a way to break into the US market, Miles was on the
lookout for a vehicle ever since the success of Sting’s Desert Rose.
That song gave clear indication of the potential for an American
audience to accept this sort of music on a massive scale. By chance,
Miles organized a promotion for the Mondo Rhythmica album release of
Oojami’s fortuitously titled, Bellydance Breakbeats, which
featured a bellydance competition. The competition was such fun and it
pointed to the fact mainstream Anglo audiences would show up to see a
dance show as much, if not MORE, so than a pure music show. By putting
the two together, perhaps this was the vehicle Miles was looking for. Consequently, the first half of 2003 saw the Firstars Management team
create an entertainment show featuring Middle Eastern dance and music.
Titled the Bellydance Superstars and Desert Roses, the show attracted
the attention of the William Morris Agency and Perry Farrell of Jane’s
Addiction, who was organizing Lollapalooza 2003. Needing something
different, with female energy and sex appeal, the show was booked for
the entire tour performing one show in the afternoon on the second stage
and an evening spot on the main stage. This took the art of bellydance
to 30 cities performing in front of over 500,000 people the biggest
exposure ever for the bellydance art form. So successful was the show, Miles and his Firstars team were
energized to take full advantage of what they saw as a rapidly growing
interest in the art of bellydance, as well as Arab music. The company
embarked on a comprehensive program to create high quality products
better than anything on the market. Instructional DVDs featuring
America’s top teachers, performance DVDs featuring American top dancers,
bellydance CDs, and a full length feature film American Bellydancer
directed by documentary maker, Jonathan Brandeis. See www.bellydancesuperstars.com. With his major focus now shifting to World Music and the bellydance business,
Miles entered similar territory he experienced in 1972-78 when he threw
his lot in with the punk rock movement. Once again, the mainstream
establishment was both bemused and convinced he had lost his marbles. At
the same time, the bellydance establishment just like the punk
"establishment" was completely suspicious of an outsider and Miles’
intentions. Word spread rapidly that he was only interested in pretty
girls - not talented ones. This was, of course, half true; he WAS
interested in pretty girls if he was going to have a chance of making a
success in the mainstream. But he was also interested in the talent as
the first criteria. Getting little or no help from the mainstream booking agencies
(except in Europe), and most of the established promoters, Miles
descended once again into the trenches and booked and largely promoted
himself a 58-city tour of North America with the help of his small team
and an adventurous tour marketing company in Phoenix, InSight
Management, who he met via the Moody Blues. As word spread among the
bellydance community that this was the real deal, the tour began to draw
crowds and sell out in quite a few cities. Major front page and double page spread features appeared in such
papers as the Vancouver Sun, Seattle Times, Philadelphia Weekly, Eugene
Register-Guard, as well as positive coverage in many entertainment
magazines. This momentum and positive response was duplicated even more
so in Europe for the last half of 2004 with 46 shows in 7 countries,
scoring glowing articles in the prestigious UK newspapers, The Daily
Telegraph, The Daily Express, and the UK’s number one Sunday paper, The
Sunday Times (5 pages), as well as major television appearances in
Spain, France, and the UK. Performing on France’s number one rated show,
Le Plus Grand Cabaret du Monde, the Bellydance Superstars performed to an audience of 10 million. The net effect of all this was the growing realization that Miles
had, in fact, NOT lost his marbles and if the press coverage was right,
he was about to have the hottest dance sensation since Riverdance. By
the end of 2004, this "left of center" enterprise had performed over 180
shows to over 700,000 people live and via over 30 television
appearances to over 100 million people (not including the China
broadcast where accurate numbers are not known). With the extensive
bookings and new bookings for 2005, there is no longer any doubt that
bellydance as an art form has every chance to succeed in a big way on
the "main stage," and that the Bellydance Superstars had set the
ultimate standard as the world’s premiere professional bellydance
troupe. 2005 began with the launch of the full-length feature film documentary, American Bellydancer,
directed by Jonathan Brandeis and produced (and financed) by Miles.
Needless to say the film created quite a controversy in "bellydance
land," and Miles and staff inadvertently became stars of their own
movie. Starting as a pure documentary on the fascinating world of
bellydance in the US, director Jonathan Brandeis quickly saw that the
events surrounding the Bellydance Superstars project and ensuing
controversy - their performance in Bali, Indonesia and on Lollapalooza
were very much a part of bellydance in the USA today and gave the film a
thread to bind all the other footage together. The film performed
theatrically from February through April, and be shown at several film
festivals, including the Tiburon International Film Festival, San
Fernando Valley International Film Festival, Santa Cruz Film Festival
and the Beirut International Film Festival. Also released in the first quarter on DVD, was the Bellydance Superstars Live in Paris
filmed at the famed at the Follies Bergeres. This 9-camera shoot stands
as the most spectacular presentation of the art of bellydance ever
filmed. Bellydance instructional DVDs featured prominently in 2005 with the
BDSS front line stars Jillina, Sonia, and Rachel Brice all releasing
product. Discovering that no video/DVD existed dedicated expressly to
women teaching them to defend themselves against a mugger/attacker - and
that long time family friend, Joanne Harris, had become America’s Tae
kwon do women’s champion while developing a "system" for exercise and
self-defense for women - the company created the first in a projected
series entitled "Urban Knockout" released in April 2005. In April of 05 the company began filming the first ever documentary
on Arab music in association with the Corporation for Public
Broadcasting, funded under the America at the Crossroads grant. Titled Dissonance and Harmony,
it features top Arab stars, up and comers, plus collaborations with
Western artists. The film was a direct result of an invitation by Deputy
Secretary of Defense Tory Clark for Miles to come to the Pentagon to
advise the Defense Department how to "win hearts and minds in the Middle
East", via his expertise and contacts in the entertainment industry.
That meeting was recounted in four pages of Tory Clark’s book Lipstick On A Pig
published in 2007. The final portion of the film was filmed in Los
Angeles with 24 Arab stars and musicians performing at the Roxy with
American and Western guest stars. Al Jazeera aired the film throughout
the Arab world the month of September, 2008 with Arabic subtitles. PBS
in the U.S.A. first released the film at 10 pm on November 2, 2008.
Information can be found on the PBS web site www.pbs.org/weta/crossroads Music CDs remain a major part of the business with albums being
commissioned as well as licensed for the American and world market. The
majority are in the "world music" arena specializing in Middle Eastern
and Western fusions featuring some of the genre’s biggest stars. To
create a dedicated home for such music separate from the broad spectrum
of music originally released by Ark 21 Records, a new label was launched
for the first time using the Copeland name in a title. Copeland
International Arts (CIA of course) released the first title in 2006 and
now all bellydance, Middle Eastern, world music product will be released
by this company. Releases include Zohar, Beats Antique, Oojami, Turbo
Tabala, Pentaphobe, Issam Houshan, Bellydance Superstars series, Desert
Roses series, Egyptian Sha’bi superstar singer Saad Al Soghrier, Hoda,
Henry Padovani and Introduction to Bellydance (DVD). In addition to releases via the Universal system Miles re-launched
the IRS label with EMI to specialize on World Music from the EMI
catalogue especially music from the Middle East. The IRS logo will add
the word "World" to the moniker. IRS World’s first releases included
Arab superstars Nancy Ajram and Hakim. The first branded album series is
Bellybeats released in Sept 07 and features great Middle
Eastern tracks for listening as well as for bellydancing (or any other
dancing style for that matter). At the beginning of June 06 Miles launched his own one hour radio show on XM Satellite Radio’s channel 29, UPOP. The Kasbah After Dark With Miles Copeland
aired Monday through Friday at midnight on the East Coast and at 9:pm
on the West Coast. It was the first national radio show in the U.S.A.
dedicated to Arab Music. After 36 shows it was decided to revamp the
show in a new format to better fit the Upop channel and this is now
being worked on. In June 06 the company entered the annual bellydance convention
business with the launching of Raqs Britianna in Manchester, England.
The event featured the teachers of the Bellydance Superstars plus local
British bellydance teachers in a weekend event including vending,
workshops, open stage all day dancing and a Bellydance Superstars show
on Saturday night. In June 07 the event moved to the beautiful Winter
Gardens in Blackpool, England and rated as one of the biggest Bellydance
events in all of Europe in this its second year. Raqs Britianna 08
returned to the Winter Gardens for the June 17-18 weekend and another
resounding success confirming it as Europe’s biggest bellydance event. By the beginning of 2007 it was apparent that the Bellydance
Superstars were making the transition to the mainstream market. Columbia
Artists, one of the most prestigious performing arts promoters agreed
to sign the show for agency representation taking that burden off
Miles’s back. China and the Pacific rim entered the game as champions of
the show bringing them to Taiwan and Korea for 8 shows in March and
with the success rebooking them for August 2008. The Casino du Monte
Carlo rebooked them for another three month run (April - June) and as of
the middle of May the BDSS could boast to having performed 470 shows in
18 countries in just under 4 years. The first tour booked by CAMI
(Columbia Artists) commenced in the USA in October and proved a great
success with virtually every venue rebooking the act for the 08-09
season. With the conclusion of the West Coast portion of the tour in Feb
March 08 the BDSS was now firmly established as a mainstream performing
arts staple. April 08 tour of Italy proved to be an unexpected success to everyone
except the BDSS with sellout shows in some of Italy’s most beautiful
and prestigious venues. A quick jaunt to Dubai on charter jet delivered a
stunning show to the first Arab audience the BDSS had ever played to
followed at the end of the tour with three sold out shows in Casablanca,
Morocco. This brought the show tally to over 500 shows in 20 countries. Also in O8 the company continued to expand into the Bellydance
convention business with the successful launch of TribaLondon in Feb,
Raqs L.A. May 17-18, Raqs America in Washington DC June 24-25, and
TribaL.A. Sept 27-28. Plans are to add one more convention in Europe,
Raqs Italia set for the last weekend in May 09 just outside of Venice,
Italy. New 2008 CD releases by Lebanese singer Isa Ghandour and Ude player
Charbel Rouhana, and the new two CD set Belly Bar series continue the
search for more great Arab talent to release into the Western market.
Upcoming are Lebanese songstress Tania Salah who is well featured in the
Dissonance and Harmony film, Egyptian singer Amenia, and more. |